Building Profitable Email Marketing Lists

Not many new internet marketers concentrate on building email mailing lists in the beginning of their online careers. They have heard others say, "The money is in the list!". They think that they'll probably get around to making one of their own someday when they get time. But right now they are way too busy and, besides, they aren't too sure how to go about doing it, anyhow.

Big mistake! Most newbies don't realize how incredibly important a list of subscribers really is to their business and to their future prosperity. Right now, they are all involved heart and soul into making that first affiliate sale.

But when they have made that first sale, it will be a case of "one and done". They have their commission and they are ecstatic about finally making some money online, but what about their customer? Unless she has left her name and email address on a squeeze page, she is gone forever. After all the marketer's hard work has finally convinced the customer to buy the product, the customer is now lost. Without a way of easily contacting that customer, the marketer can never entice her into buying anything else ever again. One and done!

It's not the newbie's fault that he is not concentrating on building his email marketing list right from the get go. When he first goes online, he is swamped with an amazing array of choices as to how he is going to make his first million. He joins each marketing guru's mailing list in order to obtain the wonderful ebook full of valuable information the guru is giving away free in exchange for his name and email address.

So the newbie is a sitting duck awaiting news of the gurus' next launches of ever new and exciting, never-failing methods of attaining online riches, practically all of which will never pan out for one reason or another.

Soon the newbie's hard drive is loaded with all kinds of ebooks and courses just sitting there gathering virtual edust. The newbie's bank account, however, is pretty well depleted and the newbie is becoming well and truly discouraged.

The cure for this discouragement is simplicity itself. The new marketer must choose ONE method from all the new and shiny objects with which he has stuffed his hard drive. He should choose one that he feels he will enjoy concentrating on for a good period of time, say six months or a year.

Perhaps he has had some experience in the health care field, either as a patient or as a provider. In this field there will be a hungry crowd eager to know all that the marketer can tell them about this topic. He sets up a blog. Now he must focus on this blog and this topic, and nothing else.

There is an old Chinese proverb that he should write on a Post-it note and stick on his computer monitor where he can see it constantly: "Man who chases two hares will catch neither".

As the marketer researches his topic and fills his blog with valuable content, he will find that Google loves him. He may not realize it at first, but he is helping Google look good in the eyes of the folks who are using Google to search for information on his topic. Google is happy to send those folks to his blog so they can read his rich, informative content. So the marketer begins to get plenty of traffic.

Now he is selling from his blog every relevant product he puts before his hungry crowd, who see him as a trusted expert. His bank account begins to swell.

There is just one thing more he must do and he will be on Easy Street for good. He must begin to build his profitable email marketing list. It would have been better to have done this when he first started his blog, but, as they say, better late than never.

He researches a particular facet of his topic and writes a report. He joins an autoresponder company such as AWeber (the best) and they tell him how to put a squeeze page on his blog where he will give away his new report in exchange for his visitors' names and email addresses.

Now he has a way to stay in touch with all of his customers and also with all of his casual visitors who could possibly become customers in the future. They all see him as an expert in his chosen topic. They trust him and he is careful never to betray their trust by trying to sell them junk.

One day he reads in one of the medical journals to which he subscribes about a new breakthrough in a specific area of his topic. He researches all about it and writes a report which he plans to sell to his email marketing list.

He writes an email all about the report and sends the email to every subscriber on his list. The cost to send this email blast? Absolutely nothing! Zip! Nada! Zilch!

It is not uncommon to get a return from one of these email blasts in the four and five figures, depending on the size of the email list.

By the next day, the orders are pouring in for his report. He can't believe all the money he is making!

He starts to think about what he can do, now that the money is rolling in. He knows that he is able to work anywhere in the world where there is an internet connection, now that his blog is running so well and his marketing list is growing by leaps and bounds. He is grateful to his wife who believed in him in the discouraging early days of his marketing career. He knows she has always wanted to visit Paris. She loves all things French.

He says to her, "Honey, how would you like to take a year off and go to live in Paris? We could put the kids in a school in Paris and they will learn to speak French like natives! How about it?"

The joy on her face pays him back for all the lean years when he was floundering.

"Could we?" she breathes. He pats his laptop and thinks of his email marketing lists and says, "Yes We Can!"